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Kovalee Blog
The latest industry news, technologies and resources coming your way.
Insights from Kovalee Experts

Why UGC works better for app creatives and ads every time

Wondering why UGC ad campaigns work better for app marketing? Our Creative Lead explains it all!

By Axel Portalupi, Creative Lead

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How one creative reduced CPI three-fold for Bend

By Heba Berti Guirguis, Head of Growth

A/B testing for mobile apps: what it is and how we use it to boost conversion rates

By Lilian Suzan, Head of Product

Why mobile app publishing is the right way to go for app creators in 2023

By Vincent Hart de Keating, Chief Executive Officer

I have an idea for an app. Now what?

By Sofia Bogunovic, Marketing manager

7 tips on mobile user acquisition for beginners

By Sofia Bogunovic, Marketing Manager

Top 13 mobile app development conferences in the world 2023

By Sofia Bogunovic, Marketing Manager

Introducing our new brand: Kovalee

By Kovalee Team

Apple’s App Store Product Page Optimization Is Out!

Forecast: The Machine Learning model used to predict the User Lifetime Value has reached 88% accuracy.

By Bastien Delaly, Lead Data Scientist

Our Smart-Bidder is now compatible with Ironsource

By Kovalee UA Team

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