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Product

How a New Onboarding Increased LTV by 61% for Grit

Transforming Onboarding Unlocked Grit’s Growth

Market Insight

How to Defend Your App Against Copycats on the Apple App Store

7 tips to protect your app agains copycats on the App Store

Creatives

Kovalee Kreators: The UGC Program That Scaled 10 Apps in Under a Year

User-Generated Content (UGC) is essential for app marketing, as it engages audiences effectively. Recognising its power, Kovalee launched the Kovalee Kreators program a UGC community to leverage creator content at scale. Within the first year, 2,000 creators joined, producing thousands of high-impact creative assets that have driven impressive results across our app portfolio. Below, we explore how Kovalee Kreators has reshaped creative production by tackling ad fatigue, expanding audience reach, and scaling our portfolio with precision and efficiency.

ASO

ASO: 12x more visibility on the App Store for the app Parrot Pal

ParrotPal, an unconventional calorie tracker app, is one of Kovalee’s newest partner app. Created by nutrition experts, it allows users to set custom health targets, track their daily food intake through speech technology, and offer coaching based on the data logged. This case study accounts how Kovalee optimised ParrotPal on the app store through two main initiatives, which boosted the app’s visibility.

Case studies

How PepTalk became the No. 1 motivational audio & video app worldwide.

How data-driven product changes and monetization iterations made PepTalk the No. 1 motivational audio & video app worldwide.

Case studies

How Kovalee helped Bend become a global Top 10 health & fitness app

How Kovalee helped Bend become a global Top 10 health & fitness app

Creatives

Uplife iOS: 4x in Revenues in Just 1 Month Through Creative Optimisation

Uplife is a great app that operates in the mental health space, published by Kovalee. It achieved remarkable growth, multiplying its revenues by four in a mere month. This is a result of a strategic approach to creative optimisation which consisted of expansive and rigorous production and testing of creative campaigns.

UA

How We Mastered Google Ads on iOS with a Lower CPI than Android

iOS advertising on Google Ads is full of complexities, particularly in terms of data transparency compared to Android. Despite the inherent challenges, at Kovalee, we have achieved notable success through our partner Bend through iOS campaigns on Google Ads. I will take you through our strategy and learnings that led the team to scale the campaigns quickly, achieving a lower Cost per Install (CPI) compared to our Android campaigns. This is not the case 95% of the time as the CPI is usually lower on Android.

Dev

AppMD: How to optimize app performance from a technical standpoint

Taking care of your app’s technical health is essential to optimising its performance. Even with a powerful marketing and UA strategy, if your app has performance issues, making it a success won’t be possible. In this article, I’ll explain a few simple ways you can ensure that your app is performant and drives app downloads.

UA

SKAN 4.0: How to leverage this new version of Apple’s attribution solution

Navigating SKAN campaigns can be challenging, and this article will help you manage them better. I will walk you through the early days of the SKAN attribution model, before diving deeper into the technical side of SKAN 4.0. Then, I’ll give you insights into 3 lessons from Kovalee’s Growth Team’s app marketing strategies and the experiments we’ve run, with key learnings and data from each.

Creatives

Why UGC works better for app creatives and ads every time

Today, we’re living in the era of user-generated content (or, UGC for short). Marketing and brand professionals are operating in an environment where people make purchasing decisions, for example, based on reviews that real people made online.

Creatives

How one creative reduced CPI three-fold for Bend

In our fast-growing mobile app market, finding ways for your app to stand out in a sea of apps can be challenging. Today, there are 8.93 million smartphone apps worldwide, which is why determining the right app marketing strategy and channels is crucial to your app’s success.