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SKAN 4.0: How to leverage this new version of Apple’s attribution solution

By Baptiste Fieulaine, User Acquisition Manager

Why UGC works better for app creatives and ads every time

By Axel Portalupi, Creative Lead

How one creative reduced CPI three-fold for Bend

By Heba Berti Guirguis, Head of Growth

A/B testing for mobile apps: what it is and how we use it to boost conversion rates

By Lilian Suzan, Head of Product

Why mobile app publishing is the right way to go for app creators in 2023

By Vincent Hart de Keating, Chief Executive Officer

I have an idea for an app. Now what?

By Sofia Bogunovic, Marketing manager

7 tips on mobile user acquisition for beginners

By Sofia Bogunovic, Marketing Manager

Top 13 mobile app development conferences in the world 2023

By Sofia Bogunovic, Marketing Manager

Introducing our new brand: Kovalee

By Kovalee Team

Apple’s App Store Product Page Optimization Is Out!

Forecast: The Machine Learning model used to predict the User Lifetime Value has reached 88% accuracy.

By Bastien Delaly, Lead Data Scientist

Our Smart-Bidder is now compatible with Ironsource

By Kovalee UA Team